Articles

    The Ford F-150, America’s most American pickup truck, is going electric

    Originally Posted by Umair Irfan | January 25, 2019 | Vox | Original Article

    Ford plans to make an electric version of its best-selling F-150 pickup truck.

    Major US automakers have been saying for years that the future is electric. Yet, at the moment, their electric car offerings are meager. But the electric future got a huge boost this month.

    Ford Motor Company, the second-largest US automaker, announced it plans to create a battery-powered version of its most popular offering, the F-Series, an iconic line of pickup trucks.

    “Here’s what’s going to happen next to future-proof that global juggernaut of commercial vehicles: We’re going to be electrifying the F-Series, both battery-electric and hybrid,” Jim Farley, Ford president of global markets, told analysts, according to the Detroit News.

    This is huge. Pickup trucks are a cultural shibboleth in the United States — a staple of American farms, construction sites, and country music videos.

    Ford sold more than 900,000 units of the F-series line last year, making it the best-selling model line in the United States. The F-150 in particular stands out, with more than 40 million sold over the last 60 years.

    Making some of these trucks electric could take a bite out of carbon dioxide emissions from vehicles. Transportation is the largest source of greenhouse gases in the United States, and cars and light-duty trucks account for 60 percent of these emissions.

    All in all, the fact that a major US car company wants to electrify pickup trucks is a signal that culture around clean vehicles is starting to shift. But there are also some significant hurdles ahead for Ford as well as for challengers like electric truckmaker Rivian.

    Read the full article on Vox.