Clean Fuel News

Electrified Vehicles Interest Sets Another Record, Goes Mainstream

Which EV models are succeeding in the consumer marketplace? Chances are the same ones they would want from a fleet, whether rental, ridehail, corporate, or work truck. Ford F-150 Lightning already ranks No. 9.

Graphic: Kelley Blue Book

February 16, 2022 • by News/Media Release

Shopping for electrified vehicles set another record, and some models were among the most shopped of all luxury and non-luxury vehicles, electrified or not, illustrating electrified vehicles are going mainstream, according to the Q4 2021 Kelley Blue Book Brand Watch report released Feb. 15. 

The report is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand or model stacks up with its segment competitors in a dozen factors key to a consumer’s buying decision. Kelley Blue Book produces a separate Brand Watch report for non-luxury and luxury brands each quarter, which includes a closer look at electrified vehicles, that is electric vehicles, hybrids, plug-in hybrids and fuel cell vehicles. 

Shopping for electrified vehicles has been on a steady rise since the fourth quarter of 2020. In the final quarter of 2021, that shopping reached new heights. Of all shoppers, 28% considered an electrified vehicle, up from 24% in the third quarter of 2021. Of those, 20% considered a hybrid or plug-in hybrid, up from 18% in the third quarter, and 13% considered an EV, up from 9%. Records were set in every category. 

Continue reading original article